The Challenge
PokerStars is an online poker card room owned by The Stars Group.
Poker Duel mobile application was planned to become a new turn-based on-a-go heads up poker mobile game. It was requested to deliver an Engagement Model, which would allow to evaluate demographics and user behaviour of the potential player pool.
Our Solution
By the decision of PokerStars the engagement data was based on the internal experts' recommendations and analysis of the selected turn-based games. The purpose of the engagement model was to deliver a profile of the expected demographics and a forecast of likely user behaviour.
The Engagement Model was delivered on time matching the client requirements.
Skills Used
Prototyping, UX/CX Design, Product Design, Innovation, UI Design, Storyboarding
The Result
PokerStars was happy with the delivered document. The recommendations were taken into account.
