The Challenge
Creating a brand identity for your own business is never easy. Even though you think that you know all about it. This was our challenge when we decided to officially go ahead with our new business.
Our Solution
It all started from describing our future business and us, its founders - what we do and how we do it, where the business is located, how much experience we have, etc. To sum it up:
- We agreed that what we do is we craft experience through design and logic.
- We are highly respectful of details, our taste doesn't agree with poorly executed results or any sort of roughness and incompletion.
- We create solutions that are finessed, elegant and elaborate both visually and logically.
- We are based in Killarney, The Kingdom of Kerry, Ireland
After many iterations we chose to name our business after one of the beautiful areas around the Killarney lakes. Lackabane became the name of our business.
The brand design was executed in retro style carrying the beautiful and elaborate details of vintage vignettes, fonts and frames. Drawing of a deer, which is a symbol of Killarney and Country Kerry became a centrepiece of the brand.
Skills Used
Illustration, Art Direction, Marketing Strategy and Branding
The Result
It has been a year since we created the Lackabane Consultancy brand. We are still very happy with it.
